It was the early 1990’s and I had just developed a Genetic Algorithm model that solved a difficult combinatorial problem. The client was thrilled. Not only was the approach elegant, the results were just as impressive. But back at the ranch, this accomplishment was met with little regard. It did not fit the mold. This is when it dawned on me that to truly to justice to client needs, a separate entity will have to emerge. That entity will promote innovation and freedom of thought to uncover actionable insights. That’s how Business Analysis at Your Service, Bayser, came into being.


-JP Tsang, Founder and President of Bayser

Meet the Management Team


Founder & President 

Jean-Patrick Tsang is the Founder and President of Bayser, a Chicago-based consulting firm dedicated to pharmaceuticals sales and marketing. JP has worked on 250+ projects to date including ROI optimization, data strategy, and study design to mention just these. JP publishes and gives talks on a regular basis and runs one-day classes on various subjects related to data and analysis. In a previous life, JP deployed Artificial Intelligence to automate the design of payloads for satellites and was the adviser of two PhD students. JP holds a Ph.D in Artificial Intelligence from Grenoble University and an MBA from INSEAD in France. He was also the recipient of the PMSA Lifetime Achievement Award in 2015. He can be reached at (847) 920-1000 or

Shunmugam Mohan

Principal Consultant

Shunmugam Mohan is a Principal Consultant with Bayser. His expertise has been in developing Portfolio/Data Strategy for Oncology and Rare Disease Markets. He finds passion in looking out for new data sources to effectively answer the business questions and understanding the nuances between & USPs for each of them. Another one of his interests is simulation and he developed an agent-based model that forecasts sales while leveraging group practice dynamics. Shunmugam worked on several territory alignment projects and is always on the lookout for creative displays of multi-dimensional information. His recent contribution has been to build a potential assessment model of hospitals that incorporates geographic dynamics around the hospital. Prior to joining Bayser, Shunmugam worked in immune system modeling where he specialized in 3D texture analysis of multiple imaging modalities during his Masters in Electrical Engineering at the Ohio State University. He can be reached at (847) 679-8265 or