PUBLICATIONS
Please click on the title of the publication you would like to read. You will be directed to another window.
27. “Deploying Machine Learning for Commercial Analytics”
26. “Contemplating a Career in Data Analysis? One Practitioner’s Perspective”
Northeastern University, Graduate Programs, Oct 4, 2017
25. “Natural Experiments: The Way Forward”, Pharma Market Research Report (PMR2)
Nov-Dec issue 2015
24. “Patient Profiling Using a Local Dimension Reduction Approach – The Peanut Butter Algorithm”
PBIRG Perspective, Spring 2015, Vol 17 No 1, pp 5-7
23. “Benefits of Monitoring Patients with a Mobile Cardiac Telemetry (MCT) compared with the Event or Holter Monitor”
DovePress Journal, Medical Device: Evidence and Research, 30 December, 2013
22. “Specialty Pharma – Holy Grail or Temporary Break?”
Pharma Market Research Report (PMR2), Nov-Dec issue 2013
21. “The Changing Landscape is Calling for a Revamping of Our Toolbox – What Are We To Do?”
Journal of PMSA, Spring 2013 issue, pages 1-8
20. “Analysis of Blogs – Real Value Lies Beyond Sentiment Analysis” in “BioPharma & Healthcare MR: 2013 and Beyond”
Pharma Market Research Report (PMR2), page 7, Nov-Dec issue 2012
19. “Why Social Media Listening Has Been Mute for Pharma”
18. “Industry Consolidation, IDN and ACO”, in “What’s Ahead in BioPharma, Health Care, and Medical Device, MR”
Pharma Market Research Report (PMR2), page 8, Nov-Dec issue 2011
17. “Gain Competitive Intelligence through Online Posting Analysis”
DTC Perspectives, At-Conference Issue, Mar 2011
16. “How Healthcare Reform Helps Savvy Pharmaceutical Companies Gain Access to Hospital Formularies”
15. “Market Research: What to Expect in the Coming Years”
Pharma Market Research Report (PMR2), page 7, Nov-Dec issue 2010
14. Young Adults – Boon for Savvy Marketers, Thanks to Healthcare Reform”
Healthcare Reform Magazine, Issue 5, Sep 2010
13. “7 Managed Care Pitfalls”
Medical Marketing Media, August 2010, page 40
12. “The Sample Equation”
Medical Marketing Media, Feb 2006
11. “Nothing replaces the Insights and Fresh Perspectives of Primary Market Research. Yet, All Important Business Questions Do Not Warrant Primary Market Research”
Pharma Market Research Report, Dec 2005 issue (special issue on Experts speak out on improving our research)
10. “Taking Compliance and Persistence out of the box”
Journal of Patient-Level Data, Jan/Feb 2005 issue
9. “Peer Influence — Targeting Physicians by Analyzing Their Everyday Working Relationships”
8. “Patient-Level Data: A New Level of Analysis”
Pharmaceutical Marketing News, Aug 2003
7. “From Hospital to Home: The Rx Spillover effect”
Pharmaceutical Executive, July 2003
6. “Patient-Level Data Come of Age”
5. “Distilling Influence Networks and Referral Patterns from Patient-Level Data”
Product Management Today, Apr 2003
4. “Endowing Reasoning Capability to Matching/Scrubbing Algorithm”
Journal of Data Warehousing, October 2002
3. “Sales Territory Alignment Key to Marketing Success”
Drug Marketing, Vol. 4 No. 10, Mar 13, 2002
2. “Sales Force Strategy”
Pharmaceutical Representative On-line, pharmrep.com, Feb 2002
1. “Micromarketing: An Individual Approach”
Pharmaceutical Executive, Dec 2001
CONFERENCES
76. Generalized Influence Networks to Accelerate Adoption, Intellus Worldwide Summit 2018 – 7 Billion Voices, Intersection of Healthcare Strategy Insights Advanced Data Analytics
Marriott Philadelphia – Tuesday, May 8, 2018
75. Use Machine Learning to Better Identify Physician Targets for New Product Launches
PMSA 2018 Annual Conference – Grand Hyatt San Antonio, San Antonio, TX – April 29 – May 2, 2018
74. “How to Identify and Work Around Data Distortions”
PMSA 2018 Winter Symposium on Multi-Channel Marketing at Caesars Palace in Las Vegas, Nevada, Jan 18 – 19, 2018
73. “Leverage AI and Machine Learning to Gain Unique Insights and Drive Business”
CBI Life sciences Commercial Data Insights 2017 – Build Actionable Analytics from Master Data to Improve Customer Intelligence, Wyndham Philadelphia Historic District, Philadelphia, PA, November 28-29, 2017
72. “Emerging Trends in the European and US Landscape”
2017 PMSA European Summit on “Where Real-World Data is Heading and Why It Matters to You”, Basel, Switzerland, Swissotel, October 3-4, 2017
71. “Crafting a Data Strategy that Leapfrogs the Competition”
2017 PBIRG AGM on “Gaining the Edge”, Hyatt Regency Hotel, Chicago, IL, May 21-24, 2017
70. “Four Case Studies of Technology Improving Patient Outcome”
Health Technology Forum 2017, Healthy Aging Panel, Stanford University, Stanford, May 1-2, 2017
69. “Start by Choosing the Right Database”
PMSA 2017 Discover the Magic: Leading Trends in Pharma Analytics”, April 23-26, 2017, Orlando, Florida
68. “Presenting Counterintuitive Results to Executives”
Shire Talk Series Organized by Scott Hull, April 7, 2017, Shire @ 1200 Lakeside Dr, Bannockburn, IL 60015
67. “New Trend in Secondary Data Collection Challenges Primary Research Model”
PMSA PMRG Symposium 2017 on Intersection of Healthcare Strategy Insights Advanced Data Analytics, Embassy Suites San Francisco Airport Waterfront, Burlingame, CA, March 7, 2017
66. “Where Real-World Data is Heading and Why It Matters to You”
2017 PMSA Symposium on Revolutionize Healthcare Business Insights with Real World Data, Hilton San Diego Gaslamp Quarter – San Diego, California, Jan 12, 2017
65. “Data Distortions – Spot and Fix Techniques”
Invited Speaker for Graduate Class of Professor Geoff Scott (HIM 8013) Temple University, Philadelphia, Nov 15, 2016
64. “Why Combine SP Data with PLD Claims”
CBI Conference on Commercial Data Insights 2016 – Build Actionable Analytics from Master Data to Improve Customer Intelligence, Double Tree Hotel, Philadelphia, Nov 14-16, 2016
63. “Figuring who calls the shots: IDN or Payer?”
PMRG 2016 Research Round Table, Crowne Plaza, Cherry Hill, NJ, Oct 24-26, 2016
62. “Getting even more from Claims Data using the EMR as Teacher”
PBIRG AGM 2016 The Aging and Complex Patient Population, Boca Raton Resort & Club, Boca Raton, Florida, May 15-17, 2016
61. “FOIA Databases – A Welcome Addition to Everyone’s Database Portfolio”
PMSA 2016, Planet Hollywood, Las Vegas, April 17-20, 2016
60. “Promotion Response Modeling – In the Era of Managed Care, Specialty Pharma and Modern Data”
PMSA 2016 Winter Symposium – Disruptive Innovation in Healthcare Data and Advanced Analytics Technique, Renaissance Nashville Hotel, Nashville, TN, Jan 14-15, 2016
59. “Town Hall Forum – Global Market Research 2020”, panelist on 4-person panel led by Steve Murdock, Millennium
May 17-20, 2015, New Orleans, LA
58. “Leveraging Multiple Physician Networks to Identify Key Influencers”, co-presented with Igor Rudychev, Pfizer
PMSA 2015, Arlington, VA, April 19-22, 2015
57. “Patient Profiling Using a Local Dimension Reduction Approach – The Peanut Butter Algorithm” (poster)
Annual Conference, Hyatt Grand Cypress Resort, Orlando, FL, May 18-21, 2014
56. “Data Sourcing for Orphan Drugs and Rare Diseases”
2014 Biotech Education Workshop & Industry Networking Reception of the PBIRG, Sheraton Philadelphia Downtown Hotel, Nov 6, 2014
55. “Deploying Agent-Based Modeling to Capture Dynamics of Medical Group Practices For Promotional Mix Optimization of a Product Launch”, segment of Anylogic tutorial
Chicago, Lisle, IL, July 17, 2013. Also, conference talk, Annual AnyLogic Conference 2013, Washington, DC, Dec 12, 2013
54. “Multiple uses of Patient-Level Data: From Continuum of Care to Sales Force Deployment”, conference talk
Commercial Data Congress, Philadelphia, PA, Oct 28-30, 2013
53. “7 Not so Obvious Ways to Combine Databases to Answer Questions”, poster presented at PBIRG
PBIRG AGM 2013, Naples, FL, May 19-22, 2013
52. “Targeting by Line of Therapy – Identifying Physicians by Line of Therapy” (poster)
PMSA 2013, Hyatt Regency Coconut Point Resort & Spa, Bonita Springs, FL, May 7, 2013
51. “LOT Targeting – Identifying Top Physicians by Line of Therapy”, poster presented at PMSA (won 1st prize)
PMSA Conference, Bonita Springs, Florida, May 5-8, 2013
50. “Why We Need a New Selling Model Now”
PMSA 2013, Hyatt Regency Coconut Point Resort & Spa, Bonita Springs, FL, May 7, 2013
49. “Patient level data – Combine and Conquer”, a class run for PBIRG
PBIRG Winter Workshop, Bridgewater, NJ, Feb 25, 2013
48. “Leverage Must-Have Data Sources to Deliver Outstanding Analysis Results”
CBI Conference on Leveraging Patient Data Sources and Analytics, Radisson Plaza Warwick Hotel, Philadelphia, PA, December 11-12, 2012
47. “HPV Payer Strategy”
PBIRG Annual General Meeting, Hyatt Regency, Chicago, May 20-23, 2012 (poster)
46. “Filling Gaps in Biologics & Oncology Patient-Level Data for Targeting and Compensation”
PMSA 2012 Annual Conference, Anaheim, CA, PMSA Hyatt Regency, May 20-23, 2012
45. “Patient-Level Data – Tips, Workarounds, and Other Coveted Secrets”
PBIRG: 2011 Biotech Education Workshop, Hyatt Regency, Cambridge, MA, Nov 10, 2011
44. “A Novel Approach to Plug Holes in the Procedural Activity of Physicians for Targeting”
The 5th Annual Meeting of the PMRG Institute, Hyatt Regency Jersey City, New Jersey, Oct 16-18, 2011
43. “How accurate is your ROI measurement?”
PMR2’s ROI on Market Research Conference,Gleacher Center in Chicago, Thursday July 28, 2011
42. “Social Media Listening – Truly Actionable Insights for the Brand”
CBI Conference on Social Media, Regulations, and Compliance, Hilton Alexandria Old Town, Alexandria, VA, June 21-22, 2011
41. “Contracting with IDNs: From Spillover to Carryover” poster presentation
PMSA Conference, May 1-4, 2011, Lowes Miami Beach Hotel, Florida
40. “Segmenting Physicians Based on Patient Load for Specific Conditions” co-presentation with Michel Denarie and Terry Shea from IMS
PMSA Conference, May 1-4, 2011, Lowes Miami Beach Hotel, Florida
39. “Healthcare Reform – Areas of Opportunity for Pharma”
PMSA Conference, May 1-4, 2011, Lowes Miami Beach Hotel, Florida
38. “Gentle hands-on introduction to managed care and beyond”
2011 PMSA Symposium, Chauncey Conference Center, Princeton, NJ, Jan 27-28, 2011
37. “Managed Care Analytics – What needs to come together first”
2nd CBI Bio/Pharmaceutical Forum on Leveraging Secondary Data Sources to Understand the Impact of Data Analytics on Managed Care Markets and Build Successful Strategies to Drive Product Uptake, Philadelphia, PA, Dec 13-14, 2010
36. “Impact of Healthcare Reform on Pharma – Case Study of Opportunities Opened Up within Young Adults”
National Healthcare Reform Conference, Hyatt Regency Century Plaza Hotel, Los Angeles, CA, Sep 20-22, 2010
35. “Analysis of Blogs – Ignore at Your Own Peril”
PMSA 2010, Westin Savannah Harbor Hotel Savannah, GA, May 2-5, 2010 (poster)
34. “Impact of Formulary Change & Plan-Plan Spillover on Individual Physician Promotion Responses”
PMSA 2010, Westin Savannah Harbor Hotel Savannah, GA, May 2-5, 2010
33. “Optimizing the Use of Complex Data Assets – So Many Choices – Observations & Recommendations, CBI’s Bio/Pharmaceutical Forum on Optimizing the Use of Complex Data Assets”
Philadelphia, Jan 21-22, 2010
32. “Accelerating Product Adoption by Recognizing Pressure Points within Physician Networks”
PMSA 2009, San Diego (poster)
31. “Addressing Reverse Causality in Promotion Response Models”
PMSA 2008, Caesar’s Palace, Las Vegas, April 27 – 30, 2008
30. Identifying Social Networks, Opinion Leaders, and Referral Patterns, co-presentation with Jeanene Hamaker, GSK
Med Ad News’ Second Patient-Centered Marketing Conference, Princeton Marriott and Conference Center at Forrestal, Sep 25-26, 2007
29. “Models that Answer Fundamental Business Questions Using Real-Life Distributions”
PMSA 2007, Marriott Beach Resort, Fort Lauderdale, FL, April 29, 2007 – May 2, 2007
28. “Evaluating Consumer Programs”
IIRUSA’s Market Research for Pharmaceutical Conference, Hyatt Regency Philadelphia at Penn’s Landing, Philadelphia, PA, Dec 8, 2006
27. “Optimizing Sampling Allocation Using Patient-Level Data”
CBI 4th Annual APLD Conference on Creating Value Through Enterprise-Wide Integration of APLD, Philadelphia, June 12-13, 2006
26. “Prescription compliance and persistency with Imatinib in patients with CML and GIST”
ASCO, Atlanta, GA, World Congress, Jun 2-6, 2006
25. “Prescription compliance and persistency with Imatinib in patients with CML and GIST”
AMCP’s 18th Annual Meeting and Showcase on Sound Decisions in Managing Medication Therapy, Washington State Convention and Trade Center, Seattle, Washington, April 5-8, 2006
24. “Physician Influence Mapping Techniques for Targeting”
IIR’S 2nd Annual Longitudinal Patient Data Conference on Translating Robust Longitudinal Patient Data to Create Business Value, Philadelphia Marriott West, Philadelphia, PA, April 3-5, 2006
23. “Examples of Patient-Level Data Analyses”, SRI’s Patient-Level Data for the Pharmaceutical Industry – How Pharma companies are using PLD to drive brand performance”
Crowne Plaza Washington National, Arlington, VA, Nov 2-3 2005
22. “Reconstructing the Microcosm of the Physician for Superior Targeting”, co-presentation with Sanofi-Aventis
CBI 3rd Annual APLD Conference, Philadelphia, June 2-3, 2005
21. “Leveraging Referral Patterns and Spheres of Influence through Molecular Targeting”, co-presentation with Kumar Kantheti, Solvay
PMSA 2005, Gaylord Opryland Hotel, Nashville, TN, May 15-18, 2005
20. “Molecular Targeting – The New Targeting Paradigm”, The Age of Longitudinal Patient Data – Leveraging LPD for Segmentation, Targeting & Strategy Formation
Westin Forrestal Village in Princeton, NJ, April 11 – 13, 2005
19. “Patient-Level Data in Marketing and Sales”
Panel Moderator, SRI’s 3rd Annual Pharmaceutical Marketing and Sales, Lake Buena Vista, Feb 13-16, 2005
18. “Patient-Level Data: Overview and Analysis”
PBIRG Education Series, Olde Mill Inn at Basking Ridge, New Jersey, Sep 28, 2004
17. “Transcending Compliance and Persistency using Patient-Level Data”
Fall 2004 PMRG, Westin Copley Place, Boston, Sep 19-21, 2004
16. “Identifying KOL’s for MSL’s”, PEA conference on “Best Practices for Medical Science Liaisons”
Allertown Crown Plaza, Chicago, June 25, 2004
15. “Challenges and opportunities involved in deploying patient-level data in pharmaceutical companies”
Panel Moderator, CBI 2nd annual conference on patient-level data, Philadelphia, PA, June 3-4 2004
14. “How to harness the power of patient-level data” workshop leader
Med Ad News Conference on Pharmaceutical Marketing Partnerships, New York, NY, April 19-21, 2004
13. “Optimizing the use of patient-level data to enhance your marketing capabilities”, chairman and leader of pre-conference workshop “Introduction to classical and advanced patient-level analyses”
PEA Conference, Park Hyatt, Philadelphia, PA, March 22-23, 2004
12. “Building sociograms of physicians using upstream targeting”
IIR conference on “Using market research to advance innovation and new product development for pharmaceuticals: Aligning marketing and development for commercial success”
Sheraton Rittenhouse Square Hotel, Philadelphia, PA, Feb 24-26, 2004 (co-presentation with Sepracor)
11. “Anonymous Patient-Level Data – Leverage emerging data to maximize market potential”
Organizer and Chairman of conference with CBI, Philadelphia, PA, Nov 16-17 2003
10. “Nail down true ROI”
PMC 2003 Washington DC, Oct 2003 (co-presentation with Sanofi)
9. “Identification of Influencers using patient-level data”
PMRG Fall 2003, San Diego, Sep 21-23, 2003
8. “Patient-Level Data – Leverage emerging data to maximize market potential”
Organizer and chairman of conference with CBI, Philadelphia, PA, June 5-6 2003
7. “CRM Analytics”, Round Table Champion, “E-Pharma Summit”
Baltimore, MD, May 13-15 2003
6. “Measuring Hospital-Retail Spillover: Bridging and Holistic Techniques”
2003 PMSA, Orlando, FL, May 4-7, 2003
5. “Forecasting by combining multiple viewpoints”
PMRG Seminar on Forecasting, Fairfield NJ, Nov 11-13, 2002
4. “Building GIGO-Free Response Models”
2002 PMSA Conference, New Orleans, April 28 – May 1, 2002
3. “Promotion-Response Models to Optimize your Portfolio”
SRI’s 3rd Rx & Biotech Portfolio Management Conference, Bellevue Hotel Philadelphia, Mar 25-27, 2002
2. “Increasing your deal IQ by looking at what others did”
SRI’s 6th Int’l Pharma & Biotech Licensing Deal-Making Summit, Coronado Courtyard, San Diego, Jan 28-30, 2002
1. “Form Strategic Alliances to Support the Lifecycle Plan”
CBI’s Pharmaceutical Product Lifecycle Strategies, Capital Hilton, Washington DC, November 15-16, 2001
NEWSLETTERS
The New Targeting Paradigm for SP, Rare Disease, and Oncology – Alerts, Triggers, and Pop-Ups
Where’s Waldo
Data Strategy and Analytical Quest for PAH (Pulmonary Arterial Hypertension)
Analyses to kick-off year end
Open Payments (Sunshine Act) – Just what you need to know
Oncology Data Not Enough
Leverage the CMS Referrals database now!
Specialty Class on Thursday June 4 in Chicago
On Territory Alignment
Improve your forecasts by tapping into the wealth of PLD
What’s Cooking in the Data World
Bayser – Business Analytics at your Service
Cool Database Tip about Claims and EMR
Data Sources for Analysis – The Best One(s) for the Job
Nailing Down ROI Measurements
Data Cobbling and Projection – Combine and Conquer
Expand target list while staying on label
Uncovering KOLs and Physicians in their Following
If it quacks like a duck
Managed Care and Healthcare Reform Class on Nov 17 in South San Francisco, CA
Beef up your drug’s spillover
KOL Mapping and Spheres of Influence
Managed Care and Healthcare Reform Tutorial – Just What You Need to Know to Shine
WORKSHOPS
19. Real World Data – Data Assets and Case Studies – Roche European Team
Thursday, April 19, 2018
18. Pharma Data Training – Eli Lilly Corporate Center
Thursday Aug 31, 2017
893 South Delaware Street, Indianapolis, IN 46225
17. Oncology Data Sources for Marketing – Bayer
Tuesday, Jul 25, 2017
100 Bayer Boulevard, Whippany, NJ 07981
16. Presenting Counterintuitive Results to Executives – Shire
Thursday, April 19, 2018: Roche European Team
1200 Lakeside Dr, Bannockburn, IL 60015
15. Data Landscape Training – Bayer
Tuesday, Mar 28, 2017
100 Bayer Boulevard, Whippany, NJ 07981
14. PLD Data and Analysis – Tips, Traps, and Coveted Secrets – Astellas
Thursday, Feb 4, 2016
1 Astellas Way, Northbrook, IL 60062
13. Analyzing PLD Data – Tips, Traps, and Secrets
Thursday, Feb 4, 2016
1 Astellas Way, Northbrook, IL 60062
12. Specialty Pharma – Data, Analysis, and Coveted Secrets
Thursday, Jun 4, 2015
Westin North Shore 601 N. Milwaukee Avenue, Wheeling, IL 60642
11. Specialty Pharma – Data, Analysis, and Coveted Secrets
Thursday, Mar 19, 2015
Embassy Suites 150 Anza Blvd, Burlingame, CA 94010
10. Specialty Pharma – Data, Analysis, and Coveted Secrets
Wednesday, Jun 11, 2014
Hilton Short Hills 41 JFK Parkway, Short Hills NJ 07078
9. Specialty Pharma – Data, Analysis, and Coveted Secrets – Millennium
Tuesday Mar 18, 2014
The Takeda Oncology Company at Le Méridien Cambridge – MIT 20 Sidney Street, Cambridge, MA 02139
8. Specialty Pharma – Data, Analysis, and Coveted Secrets – Celgene
Thursday Mar 6 and Friday Mar 7, 2014
86 Morris Avenue, Summit, NJ 07901
7. Specialty Pharma – Data, Analysis, and Coveted Secrets
Wednesday, Jan 15, 2014
The Ritz Carlton Hotel, Philadelphia: 10 Ave Of The Arts, Philadelphia, PA 19102
6. Patient-Level Data – Combine and Conquer: PBIRG 2013 Winter Workshop
Monday, Feb 25, 2013
Marriott Bridgewater – 700 Commons Way, Bridgewater, NJ 08807
5. Managed Care and Healthcare Reform: What You Really Need to Know to Shine
Nov 17, 2011
Embassy Suites, San Francisco Airport – South San Francisco: 250 Gateway Boulevard, South San Francisco, CA 94080
4. Managed Care and Healthcare Reform – What You Really Need to Know to Shine
Tuesday, Sep 27, 2011
Olde Mill Inn, Basking Ridge, NJ: 225 US-202, Basking Ridge, NJ 07920
3. Managed Care and Healthcare Reform – What You Really Need to Know to Shine
Thursday, Jun 16, 2011
The Drake Hotel, Chicago: 140 E Walton Pl, Chicago, IL 60611
2. Managed Care and Healthcare Reform – What You Really Need to Know to Shine
Wednesday, Apr 20, 2011
The Ritz-Carlton, Philadelphia: 10 Ave Of The Arts, Philadelphia, PA 19102
1. PLD Workshop – Patient-Level Data & Analyses – Genentech Inc.
Friday, Jun 11, 2010
1 DNA Way, South San Francisco, CA 94080
WEBINARS
3. Figuring who calls the shots: IDN or Payer?
2017 PMRG Webinar: Wednesday, Jul 12, 2017
2. Data and Analysis – The Data Zoo and The Secret Sauce, Part I
The Data Zoo: 2016 PMSA Webinar Series: Wednesday, Mar 30, 2016
1. Data and Analysis – The Data Zoo and The Secret Sauce, Part II
The Secret Sauce: 2016 PMSA Webinar Series: Wednesday, Apr 13, 2016
POSTERS
Agent-Based Modeling for Product Launch
IDN vs. Managed Care Formulary
7 Not so Obvious Ways to Combine Databases to Answer Questions
Patient Profiling Using a Local Dimension Reduction Approach: The Peanut Butter Algorithm
Analysis of Blogs – Ignore at Your Own Peril
Targeting by Line of Therapy (LOT)
HPV Payer Strategy