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26. “Contemplating a Career in Data Analysis? One Practitioner’s Perspective”

Northeastern University, Graduate Programs, Oct 4, 2017

23. “Benefits of Monitoring Patients with a Mobile Cardiac Telemetry (MCT) compared with the Event or Holter Monitor”

DovePress Journal, Medical Device: Evidence and Research, 30 December, 2013

22. “Specialty Pharma – Holy Grail or Temporary Break?”

Pharma Market Research Report (PMR2), Nov-Dec issue 2013

19. “Why Social Media Listening Has Been Mute for Pharma”

PBIRG Perspective, At-Conference Issue, Spring 2012. Vol. 14 No. 1

18. “Industry Consolidation, IDN and ACO”, in “What’s Ahead in BioPharma, Health Care, and Medical Device, MR”

Pharma Market Research Report (PMR2), page 8, Nov-Dec issue 2011

17. “Gain Competitive Intelligence through Online Posting Analysis”

DTC Perspectives, At-Conference Issue, Mar 2011

15. “Market Research: What to Expect in the Coming Years” 

Pharma Market Research Report (PMR2), page 7, Nov-Dec issue 2010

14. Young Adults – Boon for Savvy Marketers, Thanks to Healthcare Reform”

Healthcare Reform Magazine, Issue 5, Sep 2010

13. “7 Managed Care Pitfalls”

Medical Marketing Media, August 2010, page 40

12. “The Sample Equation”

 Medical Marketing Media, Feb 2006

11. “Nothing replaces the Insights and Fresh Perspectives of Primary Market Research. Yet, All Important Business Questions Do Not Warrant Primary Market Research”

Pharma Market Research Report, Dec 2005 issue (special issue on Experts speak out on improving our research)

10. “Taking Compliance and Persistence out of the box”

Journal of Patient-Level Data, Jan/Feb 2005 issue

8. “Patient-Level Data: A New Level of Analysis”

Pharmaceutical Marketing News, Aug 2003

7. “From Hospital to Home: The Rx Spillover effect”

Pharmaceutical Executive, July 2003

6. “Patient-Level Data Come of Age”

Pharmaceutical Executive, May 2003. Also reproduced in “The International Pharmaceutical Review 2003” Conference Edition, pp 132-135 (George Bush, the President of the United States, has an article on the “Challenges for Biotechnology” in that same book!)

4. “Endowing Reasoning Capability to Matching/Scrubbing Algorithm”

Journal of Data Warehousing, October 2002

3. “Sales Territory Alignment Key to Marketing Success”

Drug Marketing, Vol. 4 No. 10, Mar 13, 2002

2. “Sales Force Strategy”

Pharmaceutical Representative On-line,, Feb 2002

1. “Micromarketing: An Individual Approach”

Pharmaceutical Executive, Dec 2001


76. Generalized Influence Networks to Accelerate Adoption, Intellus Worldwide Summit 2018 – 7 Billion Voices, Intersection of Healthcare Strategy Insights Advanced Data Analytics

Marriott Philadelphia – Tuesday, May 8, 2018

75. Use Machine Learning to Better Identify Physician Targets for New Product Launches

PMSA 2018 Annual Conference – Grand Hyatt San Antonio, San Antonio, TX – April 29 – May 2, 2018

74. “How to Identify and Work Around Data Distortions”

PMSA 2018 Winter Symposium on Multi-Channel Marketing at Caesars Palace in Las Vegas, Nevada, Jan 18 – 19, 2018

73. “Leverage AI and Machine Learning to Gain Unique Insights and Drive Business”

CBI Life sciences Commercial Data Insights 2017 – Build Actionable Analytics from Master Data to Improve Customer Intelligence, Wyndham Philadelphia Historic District, Philadelphia, PA, November 28-29, 2017

72. “Emerging Trends in the European and US Landscape”

2017 PMSA European Summit on “Where Real-World Data is Heading and Why It Matters to You”, Basel, Switzerland, Swissotel, October 3-4, 2017

71. “Crafting a Data Strategy that Leapfrogs the Competition”

2017 PBIRG AGM on “Gaining the Edge”, Hyatt Regency Hotel, Chicago, IL, May 21-24, 2017

70. “Four Case Studies of Technology Improving Patient Outcome”

Health Technology Forum 2017, Healthy Aging Panel, Stanford University, Stanford, May 1-2, 2017

69. “Start by Choosing the Right Database”

PMSA 2017 Discover the Magic: Leading Trends in Pharma Analytics”, April 23-26, 2017, Orlando, Florida

68. “Presenting Counterintuitive Results to Executives”

Shire Talk Series Organized by Scott Hull, April 7, 2017, Shire @ 1200 Lakeside Dr, Bannockburn, IL 60015

67. “New Trend in Secondary Data Collection Challenges Primary Research Model”

PMSA PMRG Symposium 2017 on Intersection of Healthcare Strategy Insights Advanced Data Analytics, Embassy Suites San Francisco Airport Waterfront, Burlingame, CA, March 7, 2017

66. “Where Real-World Data is Heading and Why It Matters to You”

2017 PMSA Symposium on Revolutionize Healthcare Business Insights with Real World Data, Hilton San Diego Gaslamp Quarter – San Diego, California, Jan 12, 2017

65. “Data Distortions – Spot and Fix Techniques”

Invited Speaker for Graduate Class of Professor Geoff Scott (HIM 8013) Temple University, Philadelphia, Nov 15, 2016

64. “Why Combine SP Data with PLD Claims”

CBI Conference on Commercial Data Insights 2016 – Build Actionable Analytics from Master Data to Improve Customer Intelligence, Double Tree Hotel, Philadelphia, Nov 14-16, 2016

63. “Figuring who calls the shots: IDN or Payer?”

PMRG 2016 Research Round Table, Crowne Plaza, Cherry Hill, NJ, Oct 24-26, 2016

62. “Getting even more from Claims Data using the EMR as Teacher”

PBIRG AGM 2016 The Aging and Complex Patient Population, Boca Raton Resort & Club, Boca Raton, Florida, May 15-17, 2016

61. “FOIA Databases – A Welcome Addition to Everyone’s Database Portfolio”

PMSA 2016, Planet Hollywood, Las Vegas, April 17-20, 2016

60. “Promotion Response Modeling – In the Era of Managed Care, Specialty Pharma and Modern Data”

PMSA 2016 Winter Symposium – Disruptive Innovation in Healthcare Data and Advanced Analytics Technique, Renaissance Nashville Hotel, Nashville, TN, Jan 14-15, 2016

59. “Town Hall Forum – Global Market Research 2020”, panelist on 4-person panel led by Steve Murdock, Millennium

May 17-20, 2015, New Orleans, LA

58. “Leveraging Multiple Physician Networks to Identify Key Influencers”, co-presented with Igor Rudychev, Pfizer

PMSA 2015, Arlington, VA, April 19-22, 2015

57. “Patient Profiling Using a Local Dimension Reduction Approach – The Peanut Butter Algorithm” (poster)

Annual Conference, Hyatt Grand Cypress Resort, Orlando, FL, May 18-21, 2014

56. “Data Sourcing for Orphan Drugs and Rare Diseases”

2014 Biotech Education Workshop & Industry Networking Reception of the PBIRG, Sheraton Philadelphia Downtown Hotel, Nov 6, 2014

55. “Deploying Agent-Based Modeling to Capture Dynamics of Medical Group Practices For Promotional Mix Optimization of a Product Launch”, segment of Anylogic tutorial

Chicago, Lisle, IL, July 17, 2013. Also, conference talk, Annual AnyLogic Conference 2013, Washington, DC, Dec 12, 2013

54. “Multiple uses of Patient-Level Data: From Continuum of Care to Sales Force Deployment”, conference talk

Commercial Data Congress, Philadelphia, PA, Oct 28-30, 2013

53. “7 Not so Obvious Ways to Combine Databases to Answer Questions”, poster presented at PBIRG

PBIRG AGM 2013, Naples, FL, May 19-22, 2013

52. “Targeting by Line of Therapy – Identifying Physicians by Line of Therapy” (poster)

PMSA 2013, Hyatt Regency Coconut Point Resort & Spa, Bonita Springs, FL, May 7, 2013

51. “LOT Targeting – Identifying Top Physicians by Line of Therapy”, poster presented at PMSA (won 1st prize)

PMSA Conference, Bonita Springs, Florida, May 5-8, 2013

50. “Why We Need a New Selling Model Now”

PMSA 2013, Hyatt Regency Coconut Point Resort & Spa, Bonita Springs, FL, May 7, 2013

49. “Patient level data – Combine and Conquer”, a class run for PBIRG

PBIRG Winter Workshop, Bridgewater, NJ, Feb 25, 2013

48. “Leverage Must-Have Data Sources to Deliver Outstanding Analysis Results”

CBI Conference on Leveraging Patient Data Sources and Analytics, Radisson Plaza Warwick Hotel, Philadelphia, PA, December 11-12, 2012

47. “HPV Payer Strategy”

PBIRG Annual General Meeting, Hyatt Regency, Chicago, May 20-23, 2012 (poster)

46. “Filling Gaps in Biologics & Oncology Patient-Level Data for Targeting and Compensation”

PMSA 2012 Annual Conference, Anaheim, CA, PMSA Hyatt Regency, May 20-23, 2012

45. “Patient-Level Data – Tips, Workarounds, and Other Coveted Secrets”

PBIRG: 2011 Biotech Education Workshop, Hyatt Regency, Cambridge, MA, Nov 10, 2011

44. “A Novel Approach to Plug Holes in the Procedural Activity of Physicians for Targeting”

The 5th Annual Meeting of the PMRG Institute, Hyatt Regency Jersey City, New Jersey, Oct 16-18, 2011

43. “How accurate is your ROI measurement?”

PMR2’s ROI on Market Research Conference,Gleacher Center in Chicago, Thursday July 28, 2011

42. “Social Media Listening – Truly Actionable Insights for the Brand”

CBI Conference on Social Media, Regulations, and Compliance, Hilton Alexandria Old Town, Alexandria, VA, June 21-22, 2011

41. “Contracting with IDNs: From Spillover to Carryover” poster presentation

PMSA Conference, May 1-4, 2011, Lowes Miami Beach Hotel, Florida

40. “Segmenting Physicians Based on Patient Load for Specific Conditions” co-presentation with Michel Denarie and Terry Shea from IMS

PMSA Conference, May 1-4, 2011, Lowes Miami Beach Hotel, Florida

39. “Healthcare Reform – Areas of Opportunity for Pharma”

PMSA Conference, May 1-4, 2011, Lowes Miami Beach Hotel, Florida

38. “Gentle hands-on introduction to managed care and beyond”

2011 PMSA Symposium, Chauncey Conference Center, Princeton, NJ, Jan 27-28, 2011

37. “Managed Care Analytics – What needs to come together first”

2nd CBI Bio/Pharmaceutical Forum on Leveraging Secondary Data Sources to Understand the Impact of Data Analytics on Managed Care Markets and Build Successful Strategies to Drive Product Uptake, Philadelphia, PA, Dec 13-14, 2010

36. “Impact of Healthcare Reform on Pharma – Case Study of Opportunities Opened Up within Young Adults”

National Healthcare Reform Conference, Hyatt Regency Century Plaza Hotel, Los Angeles, CA, Sep 20-22, 2010

35. “Analysis of Blogs – Ignore at Your Own Peril”

PMSA 2010, Westin Savannah Harbor Hotel Savannah, GA, May 2-5, 2010 (poster)

34. “Impact of Formulary Change & Plan-Plan Spillover on Individual Physician Promotion Responses”

PMSA 2010, Westin Savannah Harbor Hotel Savannah, GA, May 2-5, 2010

33. “Optimizing the Use of Complex Data Assets – So Many Choices – Observations & Recommendations, CBI’s Bio/Pharmaceutical Forum on Optimizing the Use of Complex Data Assets”

Philadelphia, Jan 21-22, 2010

32. “Accelerating Product Adoption by Recognizing Pressure Points within Physician Networks”

PMSA 2009, San Diego (poster)

31. “Addressing Reverse Causality in Promotion Response Models”

PMSA 2008, Caesar’s Palace, Las Vegas, April 27 – 30, 2008

30. Identifying Social Networks, Opinion Leaders, and Referral Patterns, co-presentation with Jeanene Hamaker, GSK

Med Ad News’ Second Patient-Centered Marketing Conference, Princeton Marriott and Conference Center at Forrestal, Sep 25-26, 2007

29. “Models that Answer Fundamental Business Questions Using Real-Life Distributions”

PMSA 2007, Marriott Beach Resort, Fort Lauderdale, FL, April 29, 2007 – May 2, 2007

28. “Evaluating Consumer Programs”

IIRUSA’s Market Research for Pharmaceutical Conference, Hyatt Regency Philadelphia at Penn’s Landing, Philadelphia, PA, Dec 8, 2006

27. “Optimizing Sampling Allocation Using Patient-Level Data”

CBI 4th Annual APLD Conference on Creating Value Through Enterprise-Wide Integration of APLD, Philadelphia, June 12-13, 2006

26. “Prescription compliance and persistency with Imatinib in patients with CML and GIST”

ASCO, Atlanta, GA, World Congress, Jun 2-6, 2006

25. “Prescription compliance and persistency with Imatinib in patients with CML and GIST”

AMCP’s 18th Annual Meeting and Showcase on Sound Decisions in Managing Medication Therapy, Washington State Convention and Trade Center, Seattle, Washington, April 5-8, 2006

24. “Physician Influence Mapping Techniques for Targeting”

IIR’S 2nd Annual Longitudinal Patient Data Conference on Translating Robust Longitudinal Patient Data to Create Business Value, Philadelphia Marriott West, Philadelphia, PA, April 3-5, 2006

23. “Examples of Patient-Level Data Analyses”, SRI’s Patient-Level Data for the Pharmaceutical Industry – How Pharma companies are using PLD to drive brand performance”

Crowne Plaza Washington National, Arlington, VA, Nov 2-3 2005

22. “Reconstructing the Microcosm of the Physician for Superior Targeting”, co-presentation with Sanofi-Aventis

CBI 3rd Annual APLD Conference, Philadelphia, June 2-3, 2005

21. “Leveraging Referral Patterns and Spheres of Influence through Molecular Targeting”, co-presentation with Kumar Kantheti, Solvay

PMSA 2005, Gaylord Opryland Hotel, Nashville, TN, May 15-18, 2005

20. “Molecular Targeting – The New Targeting Paradigm”, The Age of Longitudinal Patient Data – Leveraging LPD for Segmentation, Targeting & Strategy Formation

Westin Forrestal Village in Princeton, NJ, April 11 – 13, 2005

19. “Patient-Level Data in Marketing and Sales”

Panel Moderator, SRI’s 3rd Annual Pharmaceutical Marketing and Sales, Lake Buena Vista, Feb 13-16, 2005

18. “Patient-Level Data: Overview and Analysis”

PBIRG Education Series, Olde Mill Inn at Basking Ridge, New Jersey, Sep 28, 2004

17. “Transcending Compliance and Persistency using Patient-Level Data”

Fall 2004 PMRG, Westin Copley Place, Boston, Sep 19-21, 2004

16. “Identifying KOL’s for MSL’s”, PEA conference on “Best Practices for Medical Science Liaisons”

Allertown Crown Plaza, Chicago, June 25, 2004

15. “Challenges and opportunities involved in deploying patient-level data in pharmaceutical companies”

Panel Moderator, CBI 2nd annual conference on patient-level data, Philadelphia, PA, June 3-4 2004

14. “How to harness the power of patient-level data” workshop leader

Med Ad News Conference on Pharmaceutical Marketing Partnerships, New York, NY, April 19-21, 2004

13. “Optimizing the use of patient-level data to enhance your marketing capabilities”, chairman and leader of pre-conference workshop “Introduction to classical and advanced patient-level analyses”

PEA Conference, Park Hyatt, Philadelphia, PA, March 22-23, 2004

12. “Building sociograms of physicians using upstream targeting”
IIR conference on “Using market research to advance innovation and new product development for pharmaceuticals: Aligning marketing and development for commercial success”

Sheraton Rittenhouse Square Hotel, Philadelphia, PA, Feb 24-26, 2004 (co-presentation with Sepracor)

11. “Anonymous Patient-Level Data – Leverage emerging data to maximize market potential”

Organizer and Chairman of conference with CBI, Philadelphia, PA, Nov 16-17 2003

10. “Nail down true ROI”

PMC 2003 Washington DC, Oct 2003 (co-presentation with Sanofi)

9. “Identification of Influencers using patient-level data”

PMRG Fall 2003, San Diego, Sep 21-23, 2003

8. “Patient-Level Data – Leverage emerging data to maximize market potential”

Organizer and chairman of conference with CBI, Philadelphia, PA, June 5-6 2003

7. “CRM Analytics”, Round Table Champion, “E-Pharma Summit”

Baltimore, MD, May 13-15 2003

6. “Measuring Hospital-Retail Spillover: Bridging and Holistic Techniques”

2003 PMSA, Orlando, FL, May 4-7, 2003

5. “Forecasting by combining multiple viewpoints”

PMRG Seminar on Forecasting, Fairfield NJ, Nov 11-13, 2002

4. “Building GIGO-Free Response Models”

2002 PMSA Conference, New Orleans, April 28 – May 1, 2002

3. “Promotion-Response Models to Optimize your Portfolio”

SRI’s 3rd Rx & Biotech Portfolio Management Conference, Bellevue Hotel Philadelphia, Mar 25-27, 2002

2. “Increasing your deal IQ by looking at what others did”

SRI’s 6th Int’l Pharma & Biotech Licensing Deal-Making Summit, Coronado Courtyard, San Diego, Jan 28-30, 2002

1. “Form Strategic Alliances to Support the Lifecycle Plan”

CBI’s Pharmaceutical Product Lifecycle Strategies, Capital Hilton, Washington DC, November 15-16, 2001



19. Real World Data – Data Assets and Case Studies – Roche European Team

Thursday, April 19, 2018

18. Pharma Data Training – Eli Lilly Corporate Center

Thursday Aug 31, 2017

893 South Delaware Street, Indianapolis, IN 46225

17. Oncology Data Sources for Marketing – Bayer

Tuesday, Jul 25, 2017

100 Bayer Boulevard, Whippany, NJ 07981

16. Presenting Counterintuitive Results to Executives – Shire

Thursday, April 19, 2018: Roche European Team 

1200 Lakeside Dr, Bannockburn, IL 60015

15. Data Landscape Training – Bayer

Tuesday, Mar 28, 2017

100 Bayer Boulevard, Whippany, NJ 07981

14. PLD Data and Analysis – Tips, Traps, and Coveted Secrets – Astellas

Thursday, Feb 4, 2016

1 Astellas Way, Northbrook, IL 60062

13. Analyzing PLD Data – Tips, Traps, and Secrets

Thursday, Feb 4, 2016

1 Astellas Way, Northbrook, IL 60062

12. Specialty Pharma – Data, Analysis, and Coveted Secrets

Thursday, Jun 4, 2015

Westin North Shore 601 N. Milwaukee Avenue, Wheeling, IL 60642

11. Specialty Pharma – Data, Analysis, and Coveted Secrets

Thursday, Mar 19, 2015

Embassy Suites 150 Anza Blvd, Burlingame, CA 94010

10. Specialty Pharma – Data, Analysis, and Coveted Secrets

Wednesday, Jun 11, 2014

Hilton Short Hills 41 JFK Parkway, Short Hills NJ 07078

9. Specialty Pharma – Data, Analysis, and Coveted Secrets – Millennium

Tuesday Mar 18, 2014

The Takeda Oncology Company at Le Méridien Cambridge – MIT ‎20 Sidney Street, Cambridge, MA 02139

8. Specialty Pharma – Data, Analysis, and Coveted Secrets – Celgene

Thursday Mar 6 and Friday Mar 7, 2014

86 Morris Avenue, Summit, NJ 07901

7. Specialty Pharma – Data, Analysis, and Coveted Secrets

Wednesday, Jan 15, 2014

The Ritz Carlton Hotel,  Philadelphia: 10 Ave Of The Arts, Philadelphia, PA 19102

6. Patient-Level Data – Combine and Conquer: PBIRG 2013 Winter Workshop

Monday, Feb 25, 2013

Marriott Bridgewater – 700 Commons Way, Bridgewater, NJ 08807

5. Managed Care and Healthcare Reform: What You Really Need to Know to Shine

Nov 17, 2011

Embassy Suites, San Francisco Airport – South San Francisco: 250 Gateway Boulevard, South San Francisco, CA  94080

4. Managed Care and Healthcare Reform – What You Really Need to Know to Shine

Tuesday, Sep 27, 2011

Olde Mill Inn, Basking Ridge, NJ: 225 US-202, Basking Ridge, NJ 07920

3. Managed Care and Healthcare Reform – What You Really Need to Know to Shine

Thursday, Jun 16, 2011

The Drake Hotel, Chicago: 140 E Walton Pl, Chicago, IL 60611

2. Managed Care and Healthcare Reform – What You Really Need to Know to Shine

Wednesday, Apr 20, 2011

The Ritz-Carlton, Philadelphia: 10 Ave Of The Arts, Philadelphia, PA 19102

1. PLD Workshop – Patient-Level Data & Analyses – Genentech Inc.

Friday, Jun 11, 2010

1 DNA Way, South San Francisco, CA 94080


3. Figuring who calls the shots: IDN or Payer? 

2017 PMRG Webinar: Wednesday, Jul 12, 2017

2. Data and Analysis – The Data Zoo and The Secret Sauce, Part I 

The Data Zoo: 2016 PMSA Webinar Series: Wednesday, Mar 30, 2016

1. Data and Analysis – The Data Zoo and The Secret Sauce, Part II 

The Secret Sauce: 2016 PMSA Webinar Series: Wednesday, Apr 13, 2016


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